Roofer Website Design
Roofing systems are very intricate and have a lot of moving pieces with many different factors to consider such as materials, technology, project estimation, and proper training. But even with all these factors to consider, it seems that there are good times ahead for the roofing industry.
Importance of Having a Roofing Website Design
There is an expected growth of over 4% yearly in the roofing industry and is expected to reach $19.9 billion by 2021. There is also a lot of interest in incorporating new technology such as drones, robots, and AI for things like completing estimates and could be a big part of the roofing industry in the future.
If you are running a roofing business, it is important that you are on top of what is happening within the industry so you can stay on top of your game.
Successful digital marketing strategy goes beyond the rankings themselves. For example, once a visitor enters your website or views your listing, you want to make it as easy as possible for them to contact you. Not every website visitor becomes a lead, but you can improve the percentage of those that do. Each service requires clear explanations so that prospective customers can quickly determine that you provide what they are looking for when visiting your site for the first time. These and similar tasks form the process of conversion rate optimization (more on that later).
Online experiences begin with a search engine.
ADA Compliant Roofing Web Design
No matter how great you think your contracting business is, if you don’t have the right online presence your leads and sales will suffer.
It’s a fact, and one that’s been proven many times over the past 10 years. The old-school way of doing business is either dying or already dead in most industries, which means a huge shift in thinking about how you acquire and keep new customers. You’re not alone if you feel like the online marketing world is advancing at breakneck speed; 76% of people think marketing has changed more since 2014 than it did over the previous 50 years.
As of 2019, there were about 830,000 construction companies in the United States. The majority of them are experiencing the same struggle: crafting a successful online marketing strategy for contractors. In fact, according to a recent study by ServiceTitan, only 45% of businesses in the contracting and construction industries are growing
My goal is to provide you with contractor digital marketing statistics specific to your industry, as well as takeaways you can carry back to your marketing team or boardroom for implementation in your next digital marketing plan.
The roofing industry is expected to grow at a compound annual growth rate (CAGR) of 4.9%.
The roofing industry is expected to reach $19.9 billion in 2021.
Over 65% of respondents reported growth in both sales and revenue in 2018, and over half expected continued growth.
78% of roofing professionals believe the growth of commercial roofing sales will continue to increase into 2021.
Having Content on Your Contractor Website Isn’t Enough—It Needs to Be Optimized for SEO
SEO for contractors is an absolute must. With SEO, your website content will rank higher and reach more relevant people. Since a gross majority of people won’t even click past the second search page, SEO is your only hope of getting those clicks.
Chances are, you’re a local company, and local companies need to cozy up to Google. Why? It’s the top search engine in the world. In order for your contractor marketing strategy to really take off, you have to include some form of SEO, both for generic keywords and geo-targeted keywords.
Mobile Ready Web Design
Search Engine Friendly
Mobile Friendly Roofer Websites
“Your website is your online sales representative.”
It’s true. Point-blank, people are doing a lot less face-to-face communication and turning to the web. Having an “okay” website is like having an employee that goes on sales calls in flip-flops and drinks a bottle of scotch a day.
- 63% of consumers primarily use a contracting company’s website to find and engage with them
- 50% of consumers would be deterred from using a local business if contact information was out of date on their website
- 92% of consumers look at a company’s website when choosing a service provider or product
- 30% of consumers won’t consider a business without a website
- 61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site